Today, we’re getting a little SPICY. I’m calling out both sides of the CEO/OBM relationship with love.
We’re talking about decisions: who’s making them, who shouldn’t have to make them, and why the current dynamic in most CEO/OBM relationships is costing everyone time, money, energy, and trust.
I’m taking you behind the scenes of my own journey from being the OBM who routed EVERY decision back to CEO clients out of fear of getting it wrong to the standards we now hold inside KDC from day one with every client.
I’m also calling out my CEOs directly: if every business decision is still routing back to you, you are part of the reason why.
Spicy? Yes. Said with love? Also yes.