Some people can guess the price of a pair of shoes at a glance. Others can whip up the perfect chocolate cookie recipe without thinking. Me? My superpower is diagnosing whether a launch will be a problem or not within 20 minutes or less.
After building launch systems for more than 75 CEOs, there are certain signals I look for the moment I look at their business that tell me immediately where the problems are and what needs to be fixed BEFORE the first launch email hits inboxes.
Here’s the problem: The signals are built into how the business is structured, how the team communicates, and where the CEO’s time is actually going.
Meaning that failed launch probably had nothing to do with your offer and everything to do with the fact you couldn’t see the signs.
If you’ve hung around me long enough, you know gatekeeping? Not my thing.
That’s why in this episode of the podcast, I’m walking you through the 4 areas I audit in every business, the signals I look for in each, and the 3 missing systems that make launches feel harder than they need to be.
Pop in your earbuds and hit PLAY to hear…
- The 4 areas I look at that tell me how a launch will go & why they mean a potentially doomed launch.
- The specific signals I’m looking for inside each area & the signs you should look for in your own business.
- The 3 missing systems behind almost every messy launch I’ve ever seen.
- Why most businesses don’t have a real launch operating system, and what one actually is (no, it’s not a content calendar or a to-do list).
- The client delivery gap nobody plans for until the cart closes and the scramble begins.
- The silent killer almost every business has and doesn’t notice…and what gets built in its place.
- The audit questions to run on your business THIS week, before you even start planning your next launch.
