It’s almost July, which means launch season? It’s right around the corner.
Whether you’re planning a Q3 launch or are prepping for Black Friday sales, you need to start prepping now. And that includes considering the most expensive thing in your launch that isn’t in your budget: the CEO tax.
The CEO tax is the cost of you being the launch plan. You approve every asset, answer every question, and keep the whole launch together through sheer adrenaline and probably too many energy drinks. And by the end of the launch, the mental load of holding the entire thing together with your bare hands has left you exhausted, drained, and (let’s be real) resentful.
It usually looks something like this:
→ You start launch week with a list: sell, show up on stories, be present and magnetic and energized.
→ Then you open Slack to a zillion messages, including a subject line approval, flag about a broken link, and a question about what graphic to use.
Suddenly it’s noon, you haven’t sold a single thing, and the mental load of a hundred small decisions has already taken the edge off the energy you were supposed to be selling from.
That right there? That’s the CEO Tax.
After running launches with more than 75 CEOs, I’ve watched this exact pattern eat $100K offers down to $10K results…and I’ve watched what happens when CEOs finally stop paying the tax.
In this episode, I’m walking you through what it actually costs you in time, energy, and revenue. Plus, the real client stories of CEOs like you who have been through it and what changes when you finally stop being the system.
Pop in your earbuds and hit PLAY to hear…
- What the CEO Tax actually is and why it’s the single most expensive line item in your launch (Hint: It’s he one that never makes it into your budget).
- Exactly how many hours of your CEO capacity you’re losing every launch and what those hours were supposed to be doing instead.
- The real cost that doesn’t show up in the math, like the leads you didn’t follow up with, the conversations you didn’t start, the sales that were close to closing but didn’t.
- The 3 systems that stop the CEO Tax from being paid: what they are, why they work, and what they make possible.
- What launching from your zone of genius actually looks and feels like (with real before-and-afters from inside the agency).
